Brothers toast to new print venture
New web-to-print business, Toast Print, connects customers to printers around the country.
The web start-up, founded by brothers Jonathan and Andrew Chak, offers designers a web application to streamline the process of finding the right printer, organise print jobs and compare printers and quotations. Toast Print draws on Web2.0 community concepts where designers are encouraged to provide feedback and ratings that contribute towards the merit of printers they have done business with.
"The printer/designer relationship has long been based on trust and referral," explained Jonathan Chak, founder of Toast Print. "Toast Print takes this trust model to the web and helps printers establish an online presence and reputation. For designers, it means that they can finally look for a commercial printer online, knowing that there will be a good indication of the printers' capabilities, print quality and credibility amongst the design community. Previously this could not be achieved via traditional directory listings such as Yellow Pages."
Pictured: Andrew (left) and Jonathan (right) moving print online.
Since the soft launch on 1st Feb 2010, Toast Print has signed up over 200 small-to medium-sized commercial printers Australia-wide. “We service the whole of Australia,” Chak said.
