Clemenger BBDO moveS up to digital proofing
Not all brands can be equally trusted, but it was Epson’s unsupassed reputation for manufacturing only the best inkjet colour printers that resulted in Clemenger BBDO choosing its products when it came to making the move to digital proofing.
The company began four and a half years ago using the Epson Stylus Plus 9600. Today, it uses both the Epson Stylus Plus 9800 and 4800. “We chose to use this hardware because it was a proven product internationally,” said Ubaldo Merlino, (pictured), production director of Clemenger BBDO. 
The Epson Stylus Pro 9800, designed for high-end professional graphics and photo markets where quality, speed and economy are essential, has the ability to generate prints at sizes up to 44-inches wide. The Epson Stylus Pro 4800, which can accept paper widths of up to A2 17-inches (432 mm), is designed to fit into all production environments.
Merlino speaks highly of Epson’s hardware, which he believes has had a positive impact on the company’s workflow. “What really stood out to us about this hardware was its consistency and reliability,” he said.
Having not used any similar hardware prior to Epson, this new venture has opened up exciting new doors for Clemenger BBDO, Merlino said. “We now have the ability to do digital in-house proofing,” he said. Epson, combined with the GMG proofing systems, has had a positive effect on Clemenger BBDO. “As a business we’re now going to have greater efficiency and colour control which in the long term means a better product,” Merlino said.